ABOUT US

The Vision

For The Rebel is built on a commitment to authenticity, empowerment, and unapologetic luxury. Our pieces are designed for people who take up space quietly or loudly and do it with undeniable presence. We pour our heart into every design, sourcing the best materials and obsessing over details, because quality is non-negotiable. This isn't mass-made fashion. It's a curated experience for them who know what they want and aren't afraid to wear it. And yes! we're proud to create all of it right here in Pakistan.

MEET THE TEAM

Areej

CEO/Founder

"I bring bold ideas, set the vibe, and craft pieces that feel unapologetically you. We're hell-bent on becoming the most trusted online clothing store."

Rumaisa

Chief Marketing Officer (CMO)

I shape how the world sees FOR THE REBEL, bold campaigns, real stories, and unapologetic style.

Marusha

Brand Manager/ Designer

From campaigns to customer vibes — I keep the brand consistent, loud, and proud.

Ahmad

Director/ Co-Founder

Turning ideas into action, I make sure the vision behind FOR THE REBEL comes to life, every step of the way.

Zainab

Creative Director/ Designer

I sketch, play with fabrics, and bring the vibe to life.

Saad

Chief Financial Officer (CFO)